The function of having a press kit is simply to provide valuable information to the blogger, or journalist, so they can be caught up to speed with what your app is all about and why they should want to promote it on their website. Below I will teach you what you need to have inside your successful press kit and make it stand out!
Use a professional or do it yourself. Draft a press release with screenshots, your special story, your website’s URL, video preview and a link to download the app. Send personalized emails to blog owners and offer exclusive stories to your larger press targets. One of the Best kept secrets is a website called HARO which stands for Help a Reporter Out. Every day, HARO brings nearly 30,000 reporters and bloggers, over 100,000 news sources and thousands of businesses together to tell their stories, promote their brands and sell their products and services. Since its inception, HARO has published more than 75,000 journalist queries, facilitated nearly 7,500,000 media pitches, and marketed and promoted close to 1,500 brands to the media, businesses and consumers. HARO is a free resource that serves as a vital social networking tool for sources and reporters alike.
Now, what exactly should make up your Press Kit, so you look more professional and get more reporters, bloggers and editors to stand up and take notice of your app among a sea of thousands they see each and every day. First thing is a concise to the point Review Guide in .PDF format which basically tells them how your app plays or how it is used. You need to include the following such as features, requirements, pricing, release information, links to websites that feature your app, any awards won, your contact information and frequently asked questions would be nice addition too! Use Google Docs and make this review guide into a nice PDF to present to others. Next, are screenshots. Here you don't want to use your screenshots that you are currently using on the app store. Bloggers and journalists love something different. These screenshots should be very professional as you only get one impression to make on these bloggers and journalists. Next, you definitely want to use Real Lifestyle screenshots. These will show you or a model using your app in their own hands. Check out Placeit.net or my e-cover maker.com to create your Lifestyle screenshots today. Simply drag and drop your screenshot image onto an iPhone that's current or an iPad. Next, You'll need to include your app's icon, banners and logos in different sizes to make the blogger or journalist's life easier. Preferably in .PNG file and just in case .EPS file for print media. You want a banner just in case Apple wants to feature your app. Why make them go out of their way when you can just include it for them, right? Next, you'll want a professional video showcasing your app in action. Make sure you have it on Youtube and Vimeo. Youtube is easier for the blogger to just embed it into their site, so make sure your video or videos are on those sites and you provide a link or links in your press kit. Lastly, I believe this is most important aspect of creating a successful, powerful press kit and that is you must make sure every aspect of your press kit goes on to provide a stellar story behind what your app is all about. The better the story, the greater the chance of getting your app featured and greater exposure for your app which is very important these days to separate your app from the masses. Include all these important points and tie it all up with a nice story and you'll see great results!
Be sure to check the Recommended Links below. Okay, I'll see you in the next lecture.
Recommended Links:
http://www.apptamin.com/blog/press-kit-for-your-app/
http://www.apptamin.com/blog/write-press-release-app-launch/
http://www.myecovermaker.com/ - Used to create your Lifestyle screenshots. Try this one first, since it's less expensive than Placeit.net Plus, you can check to see if they have your iPhone, iPad or Android Smartphone model templates before you buy! Basically, you just drag and drop your uploaded screenshot onto the template you want. No skills required here, it's very fast and easy to do!
https://placeit.net/ - Used to create your Lifestyle screenshots
http://image.online-convert.com/convert-to-eps - Use this to convert all your screenshots into .PNG or .EPS